If you’re a cleaning company, construction contractor, or any service-based business, you’ve probably heard about “lead generation”—but what does it actually involve?
Lead generation is the process of attracting potential customers (aka “leads”) who are actively looking for your services.
✅ For a cleaning company: It could be a homeowner filling out a form for a free quote.
✅ For a contractor: It might be someone clicking on your ad and booking a consultation for a kitchen remodel.
The goal? To convert attention into action—and eventually, into paying clients.
What Do Marketers Actually Do?
Marketers build and manage campaigns that help you get found by the right people.
Here’s what goes on behind the scenes:
Research who your ideal customer is
Write ad copy that speaks to their needs
Design landing pages or forms to capture their info
Run ads on Google, Facebook, or Instagram
Track performance, test variations, and improve results
You’re not just paying for ads—you’re paying for strategy, tech setup, optimization, and follow-up systems.
What Are the Pre-Requisites for a Lead Gen Campaign?
Before launching a campaign, make sure you have:
A clear service offering (What do you do? Who do you help?)
A target audience (Residential? Commercial? What location?)
A website or landing page with a contact form
A follow-up system (Email, phone, CRM) to respond to leads quickly
A budget to test and optimize (not just boost one post and hope for the best)
Why Are Lead Gen Campaigns Expensive?
Because getting results requires more than just pressing “publish” on an ad.
You’re investing in:
Strategy & targeting
Ad creative & content
Landing page design
A/B testing & performance tracking
Ongoing optimization
A good campaign is like a machine—it needs fuel (budget), regular tuning (management), and time to run efficiently.
How Long Do They Run & What’s the ROI?
Realistically, you should plan to run a campaign for 3 to 6 months to gather data, build momentum, and see consistent returns. On average, businesses can see a 3x to 5x return on ad spend, depending on the industry, market, and how quickly leads are followed up on.
Bottom Line:
Lead generation isn’t just running ads—it’s building a predictable system to bring customers to your business. Book a free consultation here.